What You Will Walk Away With
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Deliverable |
What It Does For You |
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Fascinate® Advantage Assessment |
Reveals how the world perceives you at your best—your natural communication superpower |
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Illuminated Brand Statement |
A clear, confident answer to "What do you do?"—one that actually lands |
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Your Market Anthem |
A 2–3 word strategic positioning statement that sets you apart from every competitor |
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Strengths & Asset Inventory |
A clear map of your Skillset, Experience, Reputation, Attitude, and Network—and how to leverage all five |
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90-Day Market Authority Plan |
A practical roadmap to put your brand to work starting the day after graduation |
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Live Hot-Seat Coaching Access |
Weekly real-time strategic feedback on your specific brand challenges from a certified advisor |
The Fascinate® Methodology
At the core of this program is the Fascinate® Advantage Assessment—the world's first methodology to measure personal brand based on how the world sees you, not how you see yourself. Developed by bestselling author Sally Hogshead, the framework identifies your highest distinct value across 7 Fascination Advantages: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert. The result is your unique Archetype—the specific combination of strengths that makes you irreplaceable when you're communicating at your best.
6-Week Curriculum Snapshot
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Week |
Focus |
Key Outcome |
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1 |
The Threat of Commoditization |
Your Fascinate® Assessment + Wellspring identification |
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2 |
Architecting Your Value Proposition |
Your Illuminated Brand Statement |
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3 |
Maximizing Strengths |
Asset inventory + "Double Trouble" mitigation strategy |
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4 |
Crafting Your Market Anthem |
Your strategic positioning statement, refined and tested |
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5 |
Decreasing Uncertainty & Expanding Influence |
High-stakes scenario mastery + relationship strategy |
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6 |
Sustainable Excellence & Your 90-Day Sprint |
Complete Market Authority Plan + final presentation |
Program Format
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Component |
Details |
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Live Sessions |
90-minute weekly group instruction and interactive workshops |
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Live Hot-Seat Coaching |
60-minute weekly coaching where participants receive real-time brand strategy feedback |
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Recorded Sessions |
All sessions recorded and accessible for review on your schedule |
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Investment |
$1,999 (Open Enrollment) | $2,495 (Corporate/Sponsored) |
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Your Facilitator: Louise Taylor
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The Threat of Commoditization & The Authority Baseline
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Shift the paradigm from being "better" to being "different" by establishing how the market currently perceives the participant.
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Architecting Your Distinct Value Proposition
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Move beyond abstract skills to define tangible, client-facing value and strategic clarity.
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Maximizing Strengths & Navigating the "Double Trouble" Trap
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Strategically deploy natural assets while mitigating the risk of overplaying strengths under pressure.
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Crafting Your Market Anthem
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Distill complex professional value into a memorable, 2-to-3-word strategic positioning statement.
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Decreasing Uncertainty & Expanding Professional Influence
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Leverage the established personal brand to build trust, reduce client risk, and expand market footprint.
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Sustainable Excellence & The 90-Day Authority Sprint
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Solidify the transition from student to market authority through long-term execution systems.
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Louise Taylor
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